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All Journal Jurnal Mirai Management Syntax Literate : Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business Journal on Education AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Sosio Sains EKUITAS (Jurnal Ekonomi dan Keuangan) Idaarah: Jurnal Manajemen Pendidikan JURNAL ECONOMIC RESOURCE Al-Qalam: Jurnal Kajian Islam dan Pendidikan Tata Kelola Journal of Management Sains (JMS) Journal of Accounting and Finance (JAF) Jurnal Keperawatan Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ)
Baharuddin Semmaila
Fakultas Ekonomi Dan Bisnis, Universitas Muslim Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

 1 
Cost Analysis of Promotion Mix to Increase Sales Nurlina, Nurlina; Semmaila, Baharuddin; Murfat, Moh Zulkifli
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.665

Abstract

The aim of this research is to find out how much costs are incurred in the promotion mix PT Sungai Budi Group increases sales; examines the promotion mix, the most dominant increase in sales. The method of observation, library research, interview, are the research methods used in this study. The multiple linear regression method is the analytical method employed. The study was carried out at PT Sungai Budi Group in Makassar. Multiple linear regression with SPSS 20 was used to analyze the data. The result shows that mixed advertising, promotion and advertising have a positive influence on sales growth
Factors that influence buying houses for consumers Beddu, Hartina; Abdul, Hayun; Semmaila, Baharuddin; Nasir, Munawir; Hajar, Sitti
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v1i1.666

Abstract

This study aims to examine the influence of family, economic and lifestyle factors on consumer decisions. This research was conducted at the Royal Spring Housing, located in Gowa Regency. The population chosen is all home consumers at the Royal Spring Housing PT. Buana Sentosa Asri in Makassar. The number of samples is calculated using the Slovin formula, and the number of samples to be studied is 82 household samples and is determined by simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The analysis tool uses multiple linear regression. The results of the study found that family factors, economic factors, and lifestyle have a positive and significant effect on consumer decisions
Co-Authors Abbas Selong Abd Rahman Mus Abdul Rahim Yunus Abdul Rahman Mus Abdul, Hayun Achmad Gani Ackhriansyah Ahmad Gani Ackriansyah Ahmad Gani Ade Irawan Agus Agus Ahmad Yani Akhmad Syahid Alamsyah Sehuddin Alfina Baharuddin Aminuddin Aminuddin Amiruddin Husain Andi Ardasanti Andi Bunyamin Andi Ferawati Andi Haryani Andi Pangerang Nur Akbar Andi PM Yusmanto Andi Rizki Amelia Andi Wahyu Rasyid Azis Angly Haryansyah Dames Arifin Arifin Arifin Arifin Aris Munandar Aryati Arfah Aryati Arfah Asdar Djamereng Baharuddin Latief Baso Amang Basri Modding Beddu, Hartina Eka Merdekawati Fyrdha Faradyba Hamzah Hamzah Muslimin Hariany Idris Hasan Sulaiman Hasbi Hasbi Hasbi, Andi Muhammad Hukma Ratu Purnama Idawanda Idawanda Ilham Labbase Imran Tajuddin Ira Puspita Halim Kamase, Jeni Laode Alim Nursalim Latief, Yasser Mahathir Mohamad Mahfudnurnajamuddin, Mahfudnurnajamuddin Makmur Jaya Nur Mansyur Ramli Mapparenta Mirna Ayu Novia Muamar Asykur Muchtar Lamo Muh. Harisa Pawerangi Muhammad Haekal Yunus Muhammad Idris Muhammad Idris Thahir Muhlis Masud Muhsin Wahid Mulyadi Mulyadi Murdifin, Imaduddin Murfat, Moh Zulkifli Nasir, Munawir Natsir Muhammad Nirwan Nirwan Nurdin Nur Alam Nurbina Nurdiah S. Dahlan Nurlaela Nurlaela Nurlaelah Nurlaelah Nurlina Nurlina Nuryanti Nuryanti Rahmiati RANI, MUHAMMAD Ratna Dewi Reza Aril Ahri Rohandi Rohandi Roslina Alam Rosmini Barinong Saharuddin Saharuddin Salim Basalamah Sampara Halik Samsuarni Samsuarni Sarianah Sarianah Serlin Serang Serlin serang Sinring, Bahar SITTI HAJAR Sitti Husniah Stepanus Sandy Sugiati Esti Palupi Syahril Mallongi Syahrinullah Syahrinullah Tharsisius Pabendon Untung Tamsil Vani Rahmadewanti Woretma Yusuf, Rezky Aulia Yuyu Ruhayu